Taught course

Strategic Branding and Stakeholder Communication

Institution
Middlesex University London · Business School
Qualifications
MAPGCertPGDip

Entry requirements

  • A 2:2 honours degree, or equivalent qualification, in an appropriate subject
  • We also consider applicants without a degree who have a minimum of three years managerial experience in sales or marketing.

Months of entry

October

Course content

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Qualification and course duration

MA

part time
24 months
full time
12 months

PGCert

full time
12 months
part time
24 months

PGDip

full time
12 months
part time
24 months

Course contact details

Name
Enquiries
Email
J.Joyce@mdx.ac.uk
Phone
020 8411 5529