Taught course

Strategic Branding and Stakeholder Communications

Institution
Middlesex University · Business School
Qualifications
MA

Entry requirements

A 2:2 honours degree, or equivalent qualification, in an appropriate subject. We also consider applicants without a degree who have a minimum of three years' managerial experience in sales or marketing.

Months of entry

October

Course content

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Admissions
Email
enquiries@mdx.ac.uk