Entry requirements

Applicants should normally have:

  • A second class honours degree or above in any dicipline awarded by a UK University or recognised overseas institution
  • An equivalent qualification accepted by the Academic Registry of the University
  • A professional qualification of an equivalent standard

Those without formal qualifications but have extensive marketing experience, are welcome to appl, and may be required to take an interview.

Months of entry

January, September

Course content

The MSc in Digital Marketing and Analytics is an exciting programme that will provide students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.

This course offers a comprehensive take on digital marketing & analytics with a strong emphasis on the application of theory to practice. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and participation in an industry project.

Information for international students

We understand that moving to another country can be a very daunting prospect for many students, especially if it is their first time away from their family, which is why we make it our priority to ensure that international students feel welcome, settled and part of the community.

The University has over 4,500 students from more than 118 nationalities, and we encourage students to embrace the cultures of others as well as sharing their own. Events such as ‘World Food Day’ and our highly anticipated ‘International Day’ enable our students to celebrate and promote the culture and traditions of their home countries.

Dubai is one of the most culturally diverse places in the world, and there are so many things to do and see!

Fees and funding

International students
80,700 AED

Scholarships and Grants

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification
    • Online learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification
    • Online learningis available for this qualification

For more information please contact admissions@mdx.ac.ae

Course contact details

Name
Middlesex University Dubai
Email
admissions@mdx.ac.ae
Phone
+971 4 367 81 00