Taught course

Digital Marketing

Institution
Middlesex University Dubai · Middlesex University Dubai
Qualifications
MSc

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Entry requirements

Applicants should normally have:

  • A second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard

Those without formal qualifications but have extensive marketing experience, are welcome to apply.

Months of entry

September

Course content

The MSc Digital Marketing degree is taught within Middlesex University’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of Digital Marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice

Information for international students

We understand that moving to another country can be a very daunting prospect for many students, especially if it is their first time away from their family, which is why we make it our priority to ensure that international students feel welcome, settled and part of the community.

The University has over 3,600 students from more than 100 nationalities, and we encourage students to embrace the cultures of others as well as sharing their own. Events such as ‘World Food Day’ and our highly anticipated ‘International Day’ enable our students to celebrate and promote the culture and traditions of their home countries.

Dubai is one of the most culturally diverse places in the world, and there are so many things to do and see! In this section, students can find useful contact numbers and websites, information about the UAE, things to do in Dubai and more…

Fees and funding

International students
80,700 AED

Scholarships and Grants

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification
    • Online learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification
    • Online learningis available for this qualification
  • Further details of qualification

    For more information please contact admissions@mdx.ac.ae

Course contact details

Name
Middlesex University Dubai
Email
admissions@mdx.ac.ae
Phone
+971 4 367 81 00