Entry requirements

Normally a second class honours degree or above in marketing, communications, or a business related field.

We will also accept a professional qualification of an equivalent standard.

You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Months of entry


Course content

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

  • Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
  • You’ll receive free electronic textbooks for every module, among other university services
  • Week-long residential incorporating workshops and talks from industry professionals.

Fees and funding

UK students
MSc Full-time students: £12,250
International students
MSc Full-time students: £12,000

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Athena Dilmperi