Taught course

Digital Marketing with Integrated Placement

Institution
Middlesex University London · Faculty of Science and Technology
Qualifications
MSc

Entry requirements

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • A professional qualification of an equivalent standard is acceptable
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience

Months of entry

October, September

Course content

As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Qualification and course duration

MSc

full time
15-24 months

Course contact details

Name
Enquiries
Email
enquiries@mdx.ac.uk