Taught course

Strategic Marketing with Integrated Placement

Institution
Middlesex University London · Faculty of Science and Technology
Qualifications
MSc

Entry requirements

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience

Months of entry

October, September

Course content

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Qualification and course duration

MSc

full time
15-24 months

Course contact details

Name
Enquiries
Email
enquiries@mdx.ac.uk