Taught course

Strategic Marketing

Institution
National University of Ireland Galway · J E Cairnes School of Business and Economics
Qualifications
MSc

Entry requirements

Normally a Bachelor of Commerce or equivalent business degree, with a second class honours or higher, and a significant specialisation in marketing. NQA1 Level 8 or equivalent. GPA 3.0 or equivalent.

Months of entry

September

Course content

This MSc aims to further develop recently qualified Marketing
graduates' knowledge and critical understanding of marketing
to an advanced level and to cultivate a comprehensive range of
applied and analytical skills in marketing, with a strong emphasis
on strategic decision making. Students will be exposed to the latest
cutting edge ideas, techniques, and marketing frameworks through
the analysis of industry best practice.

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Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Mr Declan Fleming
Email
declan.fleming@nuigalway.ie
Phone
+ 353 91 49 27 41