Careers in digital marketing are well-known for being challenging and exciting due to the fantastic opportunities that they provide.
- The first quality required by this major is a strong motivation, a real interest, a hard-working capacity, and an ability to adapt and learn fast.
- The second quality required is the technical proficiency, including analytical skills and advanced computer skills.
- The third quality is the spirit of innovation.
- 4-year Bachelor degree (Origin of the academic background : economy, business, science)
Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6, etc…)
Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.
Admission is decided on the application to be filled out online.
Application fees : €100
Months of entry
The Digital Expertise for Marketing programme is intended for students who aim to pursue careers in the digital marketing world.
During the programme, students will be exposed to the current issues facing marketing managers, including, among others, how to navigate the complex social world of digital culture, engage with tools to better target consumers and increase sales, apply creativity to design and conceive and apply meaningful metrics.
The courses tackle emerging and challenging subjects such as: digital advertising, influencer communication management, business models based on artificial intelligence, omni-channel marketing and sales, and community management.
The programme also offers students an environment conducive to developing soft skills relating to leadership, teamwork, and network building. Designed to prepare future marketing leaders who understand the digital present and future of the marketing sector, the Digital Expertise for Marketing programme trains the leaders driving digital transformation in communication.
Information for international students
International students (outside European Union)
Students are recommended to sit their tests as early as possible in order to obtain admission results in time for visa requests.
Focus on ….International welcome
Originating from various regions of the world with a diversity of academic and professional backgrounds, the “Welcome Days” is the key moment when students mix and dive into a cross-cultural seminar (icebreaking, team-building activities off campus…).
Fees and funding
- NEOMA BS' Excellence scholarship offers 2,000 euros and an extra 1,000 during the early bird period.
- The Eiffel scholarship
The Eiffel scholarship (bourse Eiffel) is granted by the French Ministry of Foreign Affairs to international students who live outside France and who show great interest in studying in France.
Our team of experts will assist you in preparing your application and presenting it to the French Ministry of Foreign Affairs.
- NEOMA Business School Foundation scholarships
Our Foundation supports equal opportunities in higher -education. If you encounter financial difficulties, the foundation may award you an academic scholarship that can cover up to 50% of your tuition fees.
Interest-free unsecured loans can also be awarded to students in Advanced Masters and Masters of Science programmes.
Student applications for financial assistance are assessed at two annual meetings, based on three criteria:
• Academic excellence
• Financial or family circumstances
• The candidate’s personal merit
Keep in mind!
The number of scholarships is limited and act as reductions in tuition. Once accepted, the international applicants are invited to submit a scholarship request application by contacting firstname.lastname@example.org
- Student bank loans
Banks grant loans at a preferential rate of about 1% to students attending Grandes Ecoles, as long as you have a guarantor. We organise a “banking fair” at the beginning of each school year on our campuses, attended by representatives of around a dozen banks who you can meet to arrange a loan.
- Government-backed student loans
The government has set up a student loan guarantee fund in partnership with certain banks (Société Générale, Crédit Mutuel, C.I.C , Banque Populaire and certain Caisses d’épargne). They can offer a maximum loan of €15,000 to all students up to 28 years old, be they French, or citizens of the E.U. or the European Economic Area, regardless of income or parental/third-party guarantees.
The interest rate is set by the bank. The possibility of partially or totally deferring your repayments until you graduate is also at the discretion of the student borrower. Learn more by asking the banks on this programme.
Qualification, course duration and attendance options
- full time15 months
- Campus-based learningis available for this qualification
Course contact details
- International Admissions Team
- +33 2 32 82 57 00