Entry requirements

Careers in marketing are various and exciting, combining creativity, rational/analytical decisions, and leadership challenges.

  • The first set of required qualities regroups a strong motivation and a hard-working capacity.
  • The second set of qualities gathers analytical skills and project management skills.
  • The third set of qualities englobes communication skills, creativity, initiative, and leadership skills.


  • 4-year Bachelor degree (origin of the academic background : business, management, humanities, economy)
  • Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6, etc…)


    Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

    Admission is decided on the application to be filled out online.

    Application fees: €100

Months of entry


Course content

The MSc International Marketing and Brand Management is a full-time master’s degree programme taught in English that offers deep-insight in marketing and brand management characterised by digital change as well as key digital certifications as a bonus. The MSc International Marketing and Brand Management aims at preparing students for the diversity of marketing careers, in current international marketplace characterised by a radical digital change. It centers on the efforts to create, communicate and deliver value with brands, products and services attractive for consumers, and on the ways to manage beneficial customer relationships for the organisation, in order to develop the business.

The programme covers the main fields of latest marketing expertise, associating the engagement of professional experts sharing real-life business examples, and academic knowledge. The MSc International Marketing and Brand Management deals first with consumer intelligence and marketing research, then continues with brand and product management, marketing communications, retail-channels and sales management. The overview continues with international marketing, area-specific marketing focusing on services, and ethics issues.

Information for international students

International students (outside European Union)

Students are recommended to sit their tests as early as possible in order to obtain admission results in time for visa requests.

Focus on ….International welcome

Originating from various regions of the world with a diversity of academic and professional backgrounds, the “Welcome Days” is the key moment when students mix and dive into a cross-cultural seminar (icebreaking, team-building activities off campus…).

Fees and funding

UK students
16,900 euros
International students
16,900 euros


- NEOMA BS' Excellence scholarship offers 2,000 euros and an extra 1,000 during the early bird period.

- The Eiffel scholarship

The Eiffel scholarship (bourse Eiffel) is granted by the French Ministry of Foreign Affairs to international students who live outside France and who show great interest in studying in France.

Our team of experts will assist you in preparing your application and presenting it to the French Ministry of Foreign Affairs.

- NEOMA Business School Foundation scholarships

Our Foundation supports equal opportunities in higher -education. If you encounter financial difficulties, the foundation may award you an academic scholarship that can cover up to 50% of your tuition fees.

Interest-free unsecured loans can also be awarded to students in Advanced Masters and Masters of Science programmes.

Student applications for financial assistance are assessed at two annual meetings, based on three criteria:

• Academic excellence

• Financial or family circumstances

• The candidate’s personal merit

Keep in mind

The number of scholarships is limited and act as reductions in tuition. Once accepted, the international applicants are invited to submit a scholarship request application by contacting admissions@neoma-bs.fr


- Student bank loans

Banks grant loans at a preferential rate of about 1% to students attending Grandes Ecoles, as long as you have a guarantor. We organise a “banking fair” at the beginning of each school year on our campuses, attended by representatives of around a dozen banks who you can meet to arrange a loan.

- Government-backed student loans

The government has set up a student loan guarantee fund in partnership with certain banks (Société Générale, Crédit Mutuel, C.I.C , Banque Populaire and certain Caisses d’épargne). They can offer a maximum loan of €15,000 to all students up to 28 years old, be they French, or citizens of the E.U. or the European Economic Area, regardless of income or parental/third-party guarantees.

The interest rate is set by the bank. The possibility of partially or totally deferring your repayments until you graduate is also at the discretion of the student borrower. Learn more by asking the banks on this programme.

Qualification, course duration and attendance options

  • MSc
    full time
    15 months
    • Campus-based learningis available for this qualification

Course contact details

International Admissions Team
+33 2 32 82 57 00