Taught course

Marketing French Excellence

Institution
NEOMA Business School · NEOMA Business School
Qualifications
MSc

Entry requirements

Applicants must have the following:

  • Bachelor’s degree, or approved equivalent in a related field (BAC+4).
  • Fluent English and/or fluent French face-to-face interview evaluation (depending on choice of programme). The interview lasts 20 to 30 minutes before a jury consisting of a professor and/or a professional. The interview’s goal is to understand the applicant’s motivation, to analyse the relevance of his or her professional project to the chosen programme.
  • Minimum 6-month professional experience, internship or other relevant experience.
  • Dynamic international profile and good team player.
  • Relevant professional goals.

Application consists of the following:

  • Complete the online application: apply@neoma-bs.fr
  • Provide scanned copies of all original documents in English or French.
  • Successful candidates are contacted for interview.
  • Students residing abroad are similarly interviewed via videoconference

Results: Candidates are usually informed of the results by email within two weeks of the interview (if the application file is complete).

Months of entry

October

Course content

FUNDAMENTALS OF MARKETING from October to December (Rouen campus)

Millennial marketing, Operational marketing, International strategic marketing, Quantiative tools for marketing, Consumer behaviour.

Leadership and Personal Development

Language skills

FRENCH MARKETING from January to May

Brand Management, Market Intelligence, Luxury Marketing, Distributive Marketing, High-Tech Marketing, Cultural Marketing, Service Marketing

Leadership and Personal Development, Language skills

MARKETING IN PRACTICE from June to December

Internship (4-6 months)

Master’s dissertation

The MSc in Marketing French Excellence is a 360° programme in marketing. It uses French examples to illustrate marketing (trends, services products..., digital marketing). It provides a unique insight in how French companies operate. #8 Eduniversal 2017 Best Masters and MBA Rankings.

Information for international students

Students are recommended to sit their tests as early as possible in order to obtain admission results in time for visa requests. Candidates who meet the entry requirements will be interviewed by Skype or in person.

Focus on ….International welcome

Originating from various regions of the world with a diversity of academic and professional backgrounds, the “orientation week” is the key moment when students mix and dive into a cross-cultural seminar (icebreaking, team-building activities off campus…).

Fees and funding

UK students
€15,300
International students
€15,300

The staff at our information and service centre, the HUB, can provide you with information and assist you with your administrative needs.

Scholarships/grants

- The Eiffel scholarship

The Eiffel scholarship (bourse Eiffel) is granted by the French Ministry of Foreign Affairs to international students who live outside France and who show great interest in studying in France.

Our team of experts will assist you in preparing your application and presenting it to the French Ministry of Foreign Affairs.

- NEOMA Business School Foundation scholarships

Our Foundation supports equal opportunities in higher -education. If you encounter financial difficulties, the foundation may award you an academic scholarship that can cover up to 50% of your tuition fees.

Interest-free unsecured loans can also be awarded to students in Advanced Masters and Masters of Science programmes.

Student applications for financial assistance are assessed at two annual meetings, based on three criteria:

• Academic excellence

• Financial or family circumstances

• The candidate’s personal merit

Loans

- Student bank loans

Banks grant loans at a preferential rate of about 1% to students attending Grandes Ecoles, as long as you have a guarantor. We organise a “banking fair” at the beginning of each school year on our campuses, attended by representatives of around a dozen banks who you can meet to arrange a loan.

- Government-backed student loans

The government has set up a student loan guarantee fund in partnership with certain banks (Société Générale, Crédit Mutuel, C.I.C , Banque Populaire and certain Caisses d’épargne). They can offer a maximum loan of €15,000 to all students up to 28 years old, be they French, or citizens of the E.U. or the European Economic Area, regardless of income or parental/third-party guarantees.

The interest rate is set by the bank. The possibility of partially or totally deferring your repayments until you graduate is also at the discretion of the student borrower. Learn more by asking the banks on this programme.

Qualification and course duration

MSc

full time
15 months

Course contact details

Name
Min Wu
Email
master@neoma-bs.fr
Phone
+33 2 32 82 57 00