Taught course

E-Business (E-Marketing)

Institution
Newcastle University · Newcastle University Business School
Qualifications
MSc

Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

Months of entry

September

Course content

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Newcastle University Business School
Email
nubs@ncl.ac.uk
Phone
+44(0) 191 208 1503