Visit the institution website for COVID‑19 updates
A 2:1 honours degree, or international equivalent, in any subject.
Months of entry
Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.
About this course
This course addresses the full customer relationship cycle, which includes marketing, sales and service.
Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
Information for international students
To study this course you need to meet our Band 6 English Language Requirements.
Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills).
If you have lower English Language scores, you may be accepted onto a pre-sessional English course.
Fees and funding
See Fees and Funding tab in the Programme information in our online Prospectus.
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Degree Programme Director
- +44(0) 191 208 1503