Taught course

E-Business (E-Marketing)

Institution
Newcastle University · Newcastle University Business School
Qualifications
MSc

Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

Months of entry

September

Course content

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

About this course

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

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Information for international students

To study this course you need to meet our Band 6 English Language Requirements.

Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills).

If you have lower English Language scores, you may be accepted onto a pre-sessional English course.

Fees and funding

See Fees and Funding tab in the Programme information in our online Prospectus.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Degree Programme Director
Email
nubs@ncl.ac.uk
Phone
+44(0) 191 208 1503