Taught course

Mass Communication Management

Institution
Northumbria University · Faculty of Arts, Design and Social Sciences
Qualifications
MSc

Entry requirements

A relevant honours degree or equivalent.

Months of entry

January, September

Course content

Mass communication, from advertising and the internet to digital technologies, not only represent major aspects of our everyday lives in terms of leisure and working practices, but it also constitutes a key part of twenty-first century industry, both nationally and globally. MSc Mass Communication Management is therefore designed to enable students to combine the subjects of mass communication, advertising, business management and marketing strategy to understand the principles of creative media industries, and the major social and cultural forces that affect them in the contemporary world.

This new programme has a specifically international focus which brings together modules from the Newcastle Business School and the Department of Media within the School of Arts and Social Sciences. The course combines key aspects of marketing strategy and management approaches with mass communication modules that relate to advertising and promotion, research methods, and contemporary mass communication industries. The modules focus upon approaches to global marketing management, advertising, promotional culture, key research approaches and skills, and mass communication industries and working patterns.

Information for international students

Students whose first language is not English must have an IELTS score of 6.5 with a minimum score in each component of 5.5. Pearson Academic score of 62 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Admissions Office
Email
ar.admissions@northumbria.ac.uk
Phone
0191 227 4444