Taught course

Mass Communication Management

Northumbria University · Faculty of Arts, Design and Social Sciences

Entry requirements

Applicants should normally have a minimum of a 2:2 honours degree in a relevant subject, or equivalent.

Months of entry

January, September

Course content

Are you interested in the decisions that managers make to respond to constant change in the cultural and creative industries? Do you want to learn more about the business models of firms like Netflix, Vice and Google, and about the challenges and opportunities faced by public communicators in the evolving digital landscape?

Mass Communications Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, music, PR, advertising and social media. You’ll recognise how all these platforms are connected, and how they relate to ideas and problems of society in national and global contexts.

You’ll develop awareness of the media and communication industries in the 21st century, through research-informed and practical learning activities aimed at advancing your knowledge of how communications are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in the mass communication industry.

The Advanced Practice course offers the opportunity for a real-world placement to gain valuable work experience and employability skills. We will endeavour to support those who prefer this option to source opportunities and to perfect their CV, but ultimately the onus of responsibility is on the student to locate and secure the internship and this is a competitive process.

Qualification, course duration and attendance options

  • MSc
    full time
    24 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    2 years full-time (with advanced practice in the second year).

Course contact details

Admissions Office
0191 227 4444