Taught course

Strategic Marketing

Northumbria University · Faculty of Business and Law

Entry requirements

Normally candidates will be expected to have a qualification equivalent to an honours degree (2.2 or above) in a business related discipline.

Months of entry


Course content

The recently revised MSc Strategic Marketing programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. The programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as ‘Global Marketing Strategy’, ‘Advanced Marketing Research Applications’ and ‘Analysing Buyer Behaviour and Brand Dynamics’. The programme also contains core modules that provide students with key research and personal development skills.

In the remainder of the programme the student has the opportunity to explore in detail an aspect of marketing through the Masters Dissertation. A dissertation preparation support module course guides students through this key project and a personal supervisor is appointed to offer advice on the initial proposal and throughout the dissertation process.

A combination of lectures, seminars and workshops are employed top convey information and facilitate student learning. The Northumbria University’s e-learning platform, Blackboard, and e-library are key tools in the Learning and Teaching Strategy of Northumbria University, of the Faculty of Business and Law, the Newcastle Business School and therefore of the MSc Strategic Marketing programme. This ensures that the programme is fully backed with the University’s latest investments in learning and teaching and technology.

The programme’s Assessment Strategy includes the use of examinations, assignments workshop and e-learning platform activities. The combination used varies between modules but overall there is a fair but challenging balance of assessment methods.

Marketing offers so many different career roles and responsibilities from Advertising Executive to Database Manager; Public Relations Executive to Customer Services Manager. The student should possess a high level of energy and enthusiasm for the subject along with good creative and analytical skills. Former students from the programme have taken up careers such as Advertising Executive in an agency, Customer Services Manager in retail and Direct Marketing Manager in the charity sector.

Information for international students

Students whose first language is not English must have an IELTS score of 6.5 with a minimum score in each component of 5.5. Pearson Academic score of 62 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51.

Qualification and course duration


full time
12 months

Course contact details

Admissions Office
0191 227 4453