Taught course

Strategic Marketing Leadership

Institution
Nottingham Trent University · Nottingham Business School
Qualifications
MSc

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Entry requirements

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in marketing or in business management with a substantive element of marketing content.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.
  • If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

Months of entry

September

Course content

The next available start date for this course is September 2021.

In a competitive environment where organisations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at senior level. Drawing on the expertise of both our marketing faculty and industry partners, our MSc Strategic Marketing and Leadership takes a contemporary view of marketing practice and challenges you to critically analyse and apply the underpinning frameworks and theories.

This degree will push you to master marketing and boardroom management, advance your communication and research skills and gain an applied knowledge of marketing metrics in practice. Through the use of case studies and business simulations, you will develop the knowledge and confidence to tackle the complex issues posed by both large and small-scale enterprise and learn to apply creative thinking to solve evolving strategic challenges facing marketers.
In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.
This course is accredited by the Chartered Institute of Marketing (CIM) and you will have the opportunity to graduate with the CIM Marketing Leadership Programme qualification. This is a new Level 7 qualification for senior marketers and would usually require at least 5 years senior management experience. We are currently the only university offering a Masters course with this opportunity.
Designed for aspiring marketing leaders
Our MSc Strategic Marketing Leadership provides advanced-level study in marketing. It is the ideal next step for marketing graduates who want to uncover deeper marketing insights and develop into effective, strategic-minded marketing managers.

Why study this degree?

  • We are ranked Top 20 for Marketing in the Complete University Guide 2021.
  • There will be the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship and Business Research Project.
  • You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
  • NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.

Nottingham Business School is accredited by EQUIS and AACSB, which are internationally recognised hallmarks of excellence and quality for business education.

Information for international students

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our website to find out more.

Pre-Masters and foundation degrees

If you need to do a foundation or pre-Masters course to meet our course requirements please contact Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page of our website.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.


For a list of our language requirements please visit our website.

If you need to do a pre-sessional English language course to meet the English requirements, please visit the pre-sessional English course page of our website.

Fees and funding

Please view the course page for the latest course fees. Nottingham Trent University offer a number of competitive scholarships. Find out more about fees and funding.

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    If you opt for the two-year option you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating. Completion of a placement means you'll also qualify for a Placement Diploma in Industrial Experience.

Course contact details

Name
Nottingham Business School
Email
applications@ntu.ac.uk
Phone
0115 848 4200