Research course

Language and creativity

Open University · Faculty of Wellbeing, Education and Language Studies

Entry requirements

Minimum 2:1 (or equivalent)

Months of entry


Course content

A key area of research within the Language and Literacies Research Cluster is creativity in everyday language use. Projects include the discourse of reading groups, children’s language use, letter-writing, children’s imaginative storytelling and creativity in the music industry. Recent research in this area, carried out in collaboration with the Education Futures Research Cluster, looks at extracurricular reading in school. A new area being developed collaboratively with the Department of Music and King’s College London focuses on the relationship between peer esteem and commercial success both in the music industry and in the cultural industries more generally (see our VEM blog).

Current/recent research projects
  • Playful language in a mixed business class of English language learners
  • Western influences on tertiary education in China
  • Chinese students’ understanding of humour in British university lectures
  • Language of print advertising in Ghana
  • First language use in primary school English classes in Cyprus
  • The interplay of metaphor and metonymy in discourse
  • The emergence of groups in YouTube video blogs
  • Empathy, metaphor and popular fiction
Potential supervisors

Department specialisms

Language and everyday creativity Language and identity Language and globalisation Language of advertising Literary reading and reception Children’s construction of language and identity Creativity and value in the music industry

Fees and funding

Please see The Open University website for more information.

Qualification and course duration


distance learning
variable months
part time
72 months
full time
36 months


full time
12 months


part time
36 months

Course contact details

Mrs Anne Foward
+44 (0)1908 655364