Minimum 2:1 (or equivalent) plus 120 credits in research methods training or, ideally, a masters degree in Research Methods (MRes), which is the usual precursor to PhD studies.
Months of entry
Research in this area aims to extend theory and to inform practice in relation to the application of marketing in commercial and non-commercial contexts. We have particular expertise in marketing strategy and segmentation, social marketing, consumer behaviour and behaviour change, branding and marketing practice. Our department is home to the Institute for Social Marketing (ISM-Open), in which our research on social marketing and behaviour change is located.
Qualification and course duration
Course contact details
- Claire Wylde
- +44 (0)1908 332311