Research course

Marketing

Institution
Open University · The Open University Business School
Qualifications
PhDMPhil

Entry requirements

Minimum 2:1 (or equivalent) plus 120 credits in research methods training or, ideally, a masters degree in Research Methods (MRes), which is the usual precursor to PhD studies.

Months of entry

October

Course content

Research in this area aims to extend theory and to inform practice in relation to the application of marketing in commercial and non-commercial contexts. We have particular expertise in marketing strategy and segmentation, social marketing, consumer behaviour and behaviour change, branding and marketing practice. Our department is home to the Institute for Social Marketing (ISM-Open), in which our research on social marketing and behaviour change is located.

Potential research projects Internally funded full-time research studentships are advertised in January and may include the areas below. We also welcome part- and full-time self-funded applications in the following:
  • Marketing strategy and marketing practice
  • Social marketing and behaviour change (especially in sustainability and health contexts)
  • Consumer behaviour and culture
  • Market segmentation/targeting/profiling
  • Big data and its role in managing customers and citizens
  • Marketing, sustainability and future cities
  • Branding and corporate identity
  • Customer fairness, privacy and ethical issues
  • Marketing in service industries
Potential supervisors

Department specialisms

Marketing strategy and marketing practice Social marketing and behaviour change (especially in sustainability and health contexts) Consumer behaviour and culture Market segmentation/targeting/profiling Big data and its role in managing customers and citizens Marketing, sustainability and future cities Branding and corporate identity Customer fairness, privacy and ethical issues Marketing in service industries

Fees and funding

Please see The Open University website http://www.open.ac.uk/postgraduate/research-degrees/fees-and-funding for more information.

Qualification and course duration

PhD

full time
36 months
part time
72 months
distance learning
variable months

MPhil

part time
24 months
distance learning
variable months
full time
15 months

Course contact details

Name
Debby Hing
Email
oubs-research@open.ac.uk
Phone
+44 (0)1908 655272