Research course

Marketing

Institution
Open University · The Open University Business School
Qualifications
PhDMPhil

Entry requirements

Minimum 2:1 (or equivalent) plus 120 credits in research methods training or, ideally, a masters degree in Research Methods (MRes), which is the usual precursor to PhD studies.

Months of entry

October

Course content

Research in this area aims to extend theory and to inform practice in relation to the application of marketing in commercial and non-commercial contexts. We have particular expertise in marketing strategy and segmentation, social marketing, consumer behaviour and behaviour change, branding and marketing practice. Our department is home to the Institute for Social Marketing (ISM-Open), in which our research on social marketing and behaviour change is located.

Department specialisms

Qualification, course duration and attendance options

  • PhD
    full time
    36 months
      part time
      72 months
      • MPhil
        part time
        24 months
          full time
          15 months

          Course contact details

          Name
          Claire Wylde
          Email
          oubs-research@open.ac.uk
          Phone
          +44 (0)1908 332311