Research course

Marketing

Institution
Open University · The Open University Business School
Qualifications
PhDMPhil

Entry requirements

Minimum 2:1 (or equivalent) plus 120 credits in research methods training or, ideally, a masters degree in Research Methods (MRes), which is the usual precursor to PhD studies.

Months of entry

October

Course content

Research in this area aims to extend theory and to inform practice in relation to the application of marketing in commercial and non-commercial contexts. We have particular expertise in marketing strategy and segmentation, social marketing, consumer behaviour and behaviour change, branding and marketing practice. Our department is home to the Institute for Social Marketing (ISM-Open), in which our research on social marketing and behaviour change is located.

Department specialisms

Qualification and course duration

PhD

full time
36 months
part time
72 months
distance learning
variable months

MPhil

part time
24 months
distance learning
variable months
full time
15 months

Course contact details

Name
Claire Wylde
Email
oubs-research@open.ac.uk
Phone
+44 (0)1908 332311