Research course

Marketing (including social marketing)

Institution
Open University · The Open University Business School
Qualifications
PhD

Entry requirements

Applicants should have minimum qualifications of an upper second class honours degree 2:1 and usually a specialist masters in a subject relevant to the intended study with a strong research element.

Months of entry

October

Course content

Research in this area aims to extend theory and to inform practice in relation to the application of marketing in commercial and non-commercial contexts. We have particular expertise in social marketing, consumer behaviour, advertising, branding and marketing practice.

Department specialisms

Qualification, course duration and attendance options

  • PhD
    full time
    36 months
    • Distance learningis available for this qualification
    part time
    72 months
    • Distance learningis available for this qualification

Course contact details

Name
Lin Nilsen
Email
FBL-PHD@open.ac.uk
Phone
+44 (0) 1908 858365