Research course

Social Marketing

Open University · The Open University Business School

Entry requirements

Minimum 2:1 (or equivalent) plus 120 credits in research methods training or, ideally, a Masters degree in Research Methods (MRes), which is the usual precursor to PhD studies.

Months of entry


Course content

Research in social marketing encompasses a range of work examining social change and quality of life, and sustainable and ethical consumption. Principal research themes are in two areas: (i) health-related social marketing, including the social consequences of alcohol consumption, healthy eating interventions and smoking cessation; and (ii) sustainability, including research to promote more sustainable energy use, transport use, and sustainable fashion. There are also interests in the use of faith and secular partnerships for social change and wellbeing, and in financial wellbeing.

The Open University Business School’s research in social marketing is led by ISM-Open, a collaborative partnership with the Institute for Social Marketing at the University of Stirling, conducting research aimed at improving health and wellbeing.

Qualification, course duration and attendance options

  • PhD
    full time
    36 months
      part time
      72 months
      • MPhil
        full time
        15 months
          part time
          24 months

          Course contact details

          Claire Wylde

          +44 (0)1908 332311