Taught course

Business Management (Marketing)

Institution
Oxford Brookes University · Business School
Qualifications
MSc

Entry requirements

A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Applicants who possess a diploma rather than a degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development. This course attracts students from a wide range of backgrounds and nationalities. Applications are welcome from those in work and seeking continuing professional development.

Months of entry

January, September

Course content

This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.

On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.

This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. You can also earn professional exemption towards the Introductory Certificate in Marketing granted by the Chartered Institute of Marketing (CIM). Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing).

Modules

On the MSc Business Management (Marketing) course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or work-based project.

Research Methods: This module will prepare you to undertake effective research drawing upon a range of secondary and primary data sources in preparation for your coursework.

Operations and Process Management: In this module you will develop your understanding of an organisation's ability to deliver goods and services of the quality, quantity and cost that will satisfy customers' needs, while making efficient use of resources.

Introduction to the Principles of Marketing: In this module you will be introduced to the key principles of marketing.

Finance and Accounting for Business: In this module you will develop your critical assessment of corporate financial information from the users' perspective.

Global Strategic Management: In this module you will develop your understanding of the managerial strategic challenge; how to deliver sustainable competitive advantage.

Developing Skills for Business Leadership: A key purpose of this module is to encourage you to develop a strong sense of self-awareness of your own strengths and weaknesses as a manager and colleague.

Managing the Contemporary Organisation: This module aims to develop your understanding of the principles of leading and managing international contemporary organisations.

Understanding Customer Behaviour: You will critically appraise the behaviours of customers and their interactions with marketing.

Global Marketing Strategy: In this module you will apply concepts you studied earlier with an emphasis on the global environment of marketing.

Capstone Module Choice

You will choose one of the following capstone modules that best suits your academic interests or professional development requirements:

  • Dissertation
  • Synoptic Research Project
  • Work-Based Project

Information for international students

If English is not your first language you will need to satisfy the university's English language requirements: IELTS minimum level 6.0, (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking).

Fees and funding

See: Oxford Brookes Finance.

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
Business School Enquiries
Email
business@brookes.ac.uk
Phone
+44 (0)1865 485858