Taught course

International Business, Culture and Languages

Oxford Brookes University · Department of English and Modern Languages

Entry requirements

A good first degree. Applicants for the MA in European Business, Culture and Languages may be asked to include a recent piece of academic work (approx. 1000 words in English). A final decision about a candidate's suitability is normally based on interview, or by alternative arrangement. Applicants are welcomed from a variety of academic disciplines, as well as those in work and seeking continuing professional development. Admission is normally open to those with a good undergraduate honours degree (or equivalent) or other professional qualification relevant to one of the key areas of study, or an appropriate linguistic background.

Months of entry


Course content

This course seeks to improve graduates' career prospects. The course is designed to equip you to enter a professional environment in the European Union or in the global world, whether that be in a company, a business-support organisation or an institution, through an intensive study of business concepts. This is combined with business communication, cultural awareness, specific study of European institutions, and policies and research skills.
The whole course is in English, using case material from the English-speaking world, primarily the UK. Should you wish, you can also register for one undergraduate foreign language module credit offered at Brookes as part of your tuition fees.

Course content

The PGCert is awarded on successful completion of three modules (either Intercultural Communication or EU Institutions and Policies, plus Principles of International Business and International Management).

The PGDip is awarded on successful completion of five compulsory units (Intercultural Communication, Principles of International Business, EU Institutions and Policies, The Content of Business Research and International Management).

The MA is awarded on successful completion of five compulsory modules (Intercultural Communication, Principles of International Business, EU Institutions and Policies, The Content of Business Research and International Management) plus either a work placement and business research project, or a dissertation.

Semester 1 (on campus)

Intercultural Communication:

An exploration of the diversity and complexity of culture, and how they affect communication (verbal and non-verbal) between cultures;
an appreciation of the relationship between national and corporate culture;
an exploration of ways of analysing cultural differences from various perspectives;
a familiarisation with theories of intercultural communications.

Principles of International Business:

An introduction to the principles and concepts of business and management, including the inter-relatedness of the functional areas of organisations, and strategic decision making in national and international contexts.

EU Institutions and Policies:

A study of the structure of the European Union - its objectives, policies and constraints;
an exploration of the economic environment in Europe and its impact on member states.

International Management:

An introduction to the theory and concepts of international management;
an introduction to the conceptual approaches employed by organisations in the decision making processes associated with undertaking business in international competitive environments.

Semester 2 (by distance learning while on work placement or research)

The Content of Business Research:

A study of quantitative and qualitative research methodologies with the opportunity to practise a range of techniques, enabling students to become critical users of research findings as well as competent researchers;
an exploration of the research methods required for extended self-managed projects of a cross-national nature.

Work Placement and Business Research Project:

A 12-week period of work-shadowing experience in a company where the target language is the key to communication;
students currently in employment may apply to have this employment recognised as equivalent to the work placement;
plus a study (10-12,000 words) related to the work placement.


An extended study (12 -15,000 words) of a topic related to business studies, European issues or cultural understanding.

Information for international students

Students with a first language other than English are required to give evidence of a good degree as well as minimum IELTS score 7, or equivalent.

Qualification and course duration


full time
12 months


full time
9 months

Course contact details

Programme Administrator/Programme Lead
+44 (0)1865 483748