Taught course

Digital Campaigning and Content Creation

Queen Margaret University, Edinburgh · Media, Communication and Sociology

Entry requirements

A UK honours degree or equivalent OR significant work experience.

International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score below 6.0.

Months of entry


Course content

Digital content has radically changed from a desirable extra to become the beating creative heart of modern communications practice. Equip yourself with in-demand skills in this field on one of the most forward-looking postgraduate courses in the UK.

Learn how to stand out in a digital world where a million minutes of video are shared every second, create content that can’t be ignored and find your own visual voice? If you’re a current communications professional or recent graduate looking to set yourself apart in the job market, this course will give you practical understanding of content creation and campaigning, and deep knowledge of digital strategic planning.

First-rate digital content can seem almost magical in the way it grabs our attention and commands our focus. The creation of such compelling material must surely be a happy blend of good fortune and good timing. But it’s not: there is a method and it can be mastered. You can master it, on this fascinating and practically focused course.

The course will give you a thorough grounding in film techniques. To make even a quick film on your mobile phone means employing sophisticated visual storytelling techniques. So by understanding the language of film you’ll learn how to improve content. Along with campaign strategy, you will learn engaging visual storytelling techniques (such as mise-en-scene, continuity and montage) that are essential for effective short documentaries, adverts or dramas. You will also learn key news-media production skills (such as interviewing, managing, producing, directing, shooting and editing short newsworthy film and other digital content).

Drawing on QMU’s existing portfolio of courses in PR, film and media, this new course has been inspired by the professional experiences of our academic staff. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR and communications lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations. This experience is at the centre of our teaching approach and we always engage students in producing real strategies and content for real clients. This results in campaigns where video and digital content have had a profound effect on audiences and have been crucial in achieving strategic aims and objectives.

Fees and funding

UK students
International students

Fees and funding

Qualification, course duration and attendance options

  • MSc
    part time
    24-84 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

+44 (0)131 474 0000