Taught course

Digital Campaigning and Content Creation

Queen Margaret University, Edinburgh · Media, Communication and Sociology

Entry requirements

A UK honours degree or equivalent OR significant work experience.

Months of entry

January, September

Course content

Digital content has radically changed from a desirable extra to become the beating creative heart of modern communications practice. Equip yourself with in-demand skills in this field on one of the most forward-looking, and DMI-accredited, postgraduate courses in the UK.

How can you stand out in a digital world where a million minutes of video are shared every second? How do you create content that can’t be ignored and find your own visual voice? This course will give you practical understanding of content creation and campaigning, and deep knowledge of digital strategic planning that will set you apart in the job market. It is available both full and part-time with September and January start dates.

Why QMU?

Prepares you for current and future developments: The course is designed to meet not just current industry practice, but developments in the future. You’ll be well placed to produce strategic and creative content to compete in a world where video accounts for 80% of internet traffic.

Passionate and award-winning staff: Our staff live and breathe their subject with a passion, and you will be taught by multi-award winning lecturers including Walid Salhab whose short films have accumulated more than 8 million hits on social media.

Supportive, creative and nurturing learning environment: You will work in a personal and collegiate environment that nurtures creative talent, which will enable you to build your portfolio and that supports entrepreneurial students to establish their own businesses. Watch the video content on this page for an insight into our students' experience of the course, and the links to student case studies.

Flexible block-study: This means you can combine study with your existing work and life commitments.

Placement / Industry experience opportunity: Choose to build on your skills and experience by working for a live client.

Industry accreditation: This course is accredited by the Digital Marketing Institute (DMI). The DMI accreditation shows employers that your degree and learnt skills/knowledge are up to date with the latest findings in marketing and that you have received a high quality multi-disciplined degree (see 'DMI accreditation' tab for more information.

Information for international students

International: You will be required to provide evidence of English language competence at no less than IELTS 6.5 and no individual component score below 6.0.

Qualification, course duration and attendance options

  • MSc
    part time
    24-84 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

+44 (0)131 474 0000