Taught course

International Business Communication

Institution
Radboud University · Faculty of Arts
Qualifications
MA

Entry requirements

Please find all the relevant information about admission requirements on our website.

Months of entry

September

Course content

Economic globalisation and rapid developments in ICT have meant that nowadays many organisations operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of language and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places great importance on not only training your research skills but also on developing your awareness of what ‘good research’ entails.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Admission Office
Email
admissionoffice@ru.nl