Taught course

Luxury Brand Management Innovation

Institution
Ravensbourne · Ravensbourne
Qualifications
MDes

Entry requirements

We welcome applications from prospective students with either: - A degree in a related discipline at 2:1 or above; - An equivalent recognised international qualification in a related discipline. Candidates without standard qualifications may also be considered on the basis of their experience, provided they can demonstrate the ability to benefit from and succeed on the course. All applicants who meet the entry criteria will be invited for interview. Skype interviews are held for postgraduate applicants unable to attend an interview in person. We give equal consideration to all applications.

MDes

Months of entry

September

Course content

This course provides you with opportunities to enable the development of high value services and luxury brands on a global scale.

In the corporate world, luxury brand managers oversee the development of products and high-end services. They also have a significant strategic role in continuously improving the customer experience and re-invigorating services.

Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Students will analyse established brands and the process of repositioning them. Luxury Brand Management Innovation requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement and participation.

You will progress through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’. The course benefits from the research interests of existing Ravensbourne staff, including the impact of ethical issues in the fashion business on brand perception, marketing and branding of sustainable fashion, and the role of social networking in establishing brands. Students will also have the opportunity to work closely with students on Ravensbourne’s Fashion MA programmes.

Information for international students

Non-EU/EEA students must meet the UKVI and Ravensbourne's English language requirements relevant to their course. All non-EU/EEA students must also provide: - Educational qualifications equivalent to the required UK qualification; - Educational reference(s) - Personal statement - Passport photo page - Portfolio files - Completed application form

Fees and funding

UK students
£8,500
International students
£13,500

Bursaries

Details on available financial support can be found by visiting our website and searching for 'Financial Support'.

Qualification and course duration

MDes

full time
12 months
part time
24 months

Course contact details

Name
Postgraduate Admissions
Email
postgrad@rave.ac.uk
Phone
+44 (0)20 3040 3673