Taught course

MA in Advertising and Public Relations

Richmond, The American International University in London · Richmond, The American International University in London

Entry requirements

US Bachelor’s degree from an accredited institution, or UK first degree with minimum second class honours, or an overseas equivalent as determined by the University. Relevant work experience is welcomed and may, on occasion, be accepted in lieu of a first degree, but is not required.

Months of entry


Course content

The MA in Advertising and PR emphasises practical skills in both advertising and PR from the outset, with students developing and presenting their own bodies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project, including live PR work and associated advertising materials and, at its end, a critical reflection which requires students to relate their work to wider thinking about these industries. At the same time the programme provides an in-depth academic examination of the advertising and PR industries, their evolution, how they function in the contemporary world and the role they play in international society and economic life - especially in relation to the media, business and the full range of marketing disciplines.

5 facts about the programme:

  1. A one year programme based in central London
  2. A global and critical perspective on the thriving, rapidly evolving and increasingly competitive global industries of Advertising and PR
  3. Professional training for work in Advertising and PR including an optional internship and professional research project including live PR work and associated advertising materials
  4. Internationally recognised, research and professionally active faculty
  5. Small class sizes and faculty supervision

Information for international students

Applicants who are not from a majority English speaking country will be asked to supply evidence of their English language skills which will usually be an IELTS with 6.5 overall and no element below 6.0.

Fees and funding

UK students
International students

Qualification and course duration


full time
12 months
part time
24 months

Course contact details

Admissions Office
+44 20 8332 9000