Taught course

MA in International Sports Business

Richmond, The American International University in London · Richmond, The American International University in London

Entry requirements

US Bachelors degree from an accredited institution, or UK first degree with minimum second class honours, or an overseas equivalent as determined by the University with a major in the discipline of focus or a related area in social science. Relevant work experience is welcomed and may on occasion be accepted in lieu of a first degree, but is not required.

Months of entry


Course content

Richmond is the only university in the UK that has developed a very successful US- accredited undergraduate programme in International Sports Business. Building on this success, Richmond’s one-year master’s programme provides students with an opportunity to gain first-hand experience of sports business and football culture in the UK. The programme is located in London and aims to develop your understanding of sports business in an international context). Our Master’s degree in International Sports Business builds on our teaching and research success and provides graduate students with a programme of study that is underpinned by the best sports industry practice, knowledge and partnerships.

There is a non-mandatory co-curricular sports component to Richmond’s MA Internationals Sports Business programme that will contribute the development of your practical skills (football training, playing and coaching). The programme provides students with an opportunity to acquire the practical skills as well as a learning environment in which you are encouraged to think strategically about the management of sports businesses. Through lectures, seminars, workshops and independent research you will gain skills to explore creative solutions for the sports industry. In combination with training, playing and coaching sessions, you will explore exercises in team building, leadership, motivation, fitness and athlete management. Our aim is to help our students develop a higher level of understanding of the sports business in an international context and demonstrate how sports has become a global phenomenon within the wider service sector.

The world of sports is a dynamic, rewarding and growing industry in which to build your career. The U.S. Bureau of Labour Statistics predicts that job growth in this field will grow faster than average up to 2024. Research carried out by Sports England demonstrates the gross value added (GVA) sports to the British economy is £20 Billion that sport-related jobs were approximately 2.3% of all employment in England in 2013 There are excellent opportunities for graduates to work internationally, as the sports business is a truly global industry.

Our one-year master’s programme in International Sports Business can help you develop your career. You will learn the latest practices and skills required for employment and you will also have the chance to get hands-on work experience in a three-month integrated internship in London. Our course offers improved career opportunities with the added bonus of experiencing the great city of London, the home of world renowned sporting organisations and clubs, and host city to many high profile sporting events.

Information for international students

Applicants who are not from a majority English speaking country will be asked to supply evidence of their English language skills which will usually be an IELTS with 6.5 overall and no element below 6.0.

Qualification and course duration


full time
12 months

Course contact details

Admissions Office
+44 20 8332 9000