Taught course

Luxury Brand Management

Institution
Richmond, The American International University in London · Richmond, The American International University in London
Qualifications
MA

Entry requirements

A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent

Months of entry

September

Course content

The MA in Luxury Brand Management offered in partnership with Condé Nast College is a one year full time or two years part time intensive programme taught at our Kensington campus. The master is designed in a way that students develop the management, marketing and entrepreneurial skills to explore an exciting career in luxury goods, services and fashion brand management.

Drawing from real time insights of industry experts, in collaboration with Condé Nast College, Richmond’s MA Luxury Brand Management focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and luxury brand industry professionals as well as a chance to visit luxury brand headquarters and fashion houses in London.

As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.

This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Admissions Office
Email
admissions@richmond.ac.uk
Phone
+44 20 8332 9000