Taught course

Digital Marketing

Robert Gordon University · Aberdeen Business School

Entry requirements

The MSc Digital Marketing is open to applicants with an undergraduate Honours degree in any discipline. The Digital Marketing course is suitable for people who are excited by digital technology and the opportunities it provides. A background in marketing or digital media is not required but a passion for these areas and a willingness to engage with new technologies and techniques is essential. Other qualifications and experience will be considered with entry being subject to the University's judgement that the person has reasonable expectation of being able to fulfil the requirements of the award. In certain circumstances, students with ordinary degrees who have extensive appropriate work-experience within the sector can be admitted to a particular course. All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course. Please note, UKVI are currently not accepting TOEFL as proof of English Language for Full Time International Student Visas.

Months of entry


Course content

The MSc Digital Marketing has been designed to equip you with relevant knowledge and practical skills. This Masters level course develops the necessary skills that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns.

Digital marketing strategy and digital services are an essential, invaluable and unavoidable part of any communication or marketing strategy. In order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise specific techniques, technologies and strategies.

This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

The MSc Digital Marketing is accredited by the IDM - the UK's only government-approved institute for the professional development of direct and digital marketers.

Recent industry partners and guest speakers include Fifith Ring, DigitasLBi, Mearns & Gill, McEwan Fraser Legal and the Scottish Government.

Information for international students

For more information on fees, funding and scholarships, visit our website: www.rgu.ac.uk/international

Fees and funding

UK students
For more information visit http://www.rgu.ac.uk/digitalmarketing
International students
For more information visit http://www.rgu.ac.uk/digitalmarketing
For Academic Year 2017/2018

UK/EU Students
• £4,640 .
• £2,320 for year 1
• £2,320 for year 2
• No fee for year 3
International Students
• £11,740 .
• £4,400 for year 1
• £4,400 for year 2
• £2,940 for year 3

Qualification and course duration


part time
36 months
full time
12 months

Course contact details

Postgraduate Office
+44 (0) 1224 262132