Taught course

Interior Design - Retail Futures (online short course)

Institution
Royal College of Art · Royal College of Art
Qualifications
Certificate of Participation

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Entry requirements

Participants must:
  • be either an interior design, architecture, branding or other spatial practice graduate
  • and/or have 2-3 years professional experience working in retail design or a related design field
  • and/or be a graduate of a design/creative discipline
  • have a good level of English

Months of entry

September

Course content

Retail interior design reflects and responds to cultural change and must evolve rapidly to meet current trends and desires. This course will help you understand some of the key challenges faced by retail and the opportunity for radical rethinking in areas such as:

  • customer experience and brand engagement
  • sustainability agenda, materials and practice
  • new technologies and hybrid retail experiences
  • retail aesthetics
  • consumer behaviour
You will connect with a group of global participants and enter into a packed programme that includes guest lectures from specialist retail professional practitioners and practical workshops that relate to the following themes:
  • Street (threshold between the inside/outside)
  • Future online relationship (frame)
  • Future brand engagement/interface (materials)
  • Future consumer needs (behaviour)
You will apply these insights and advance your knowledge by working on a collaborative team project supported by RCA academics.
Key Details
6 sessions over 3 weeks
3, 6, 7, 10, 13 & 14 September 2021
10am-1pm BST each session
Teaching Staff
This course is led by Steve Jensen and Dr Tania López Winkler, tutors on the RCA's renowned Interior Design MA.

Qualification, course duration and attendance options

  • Certificate of Participation
    part time
    1 months
    • Online learningis available for this qualification

Course contact details

Name
RCA Short Courses
Email
recruitment@rca.ac.uk