Participants must be:
Months of entry
This three-day interior design short course examines the forces shaping the retail environment of the future and identifies opportunities for innovation.
Participants will explore far beyond the traditional browsing-and-transaction language of retail, to learn how to design intellectually compelling, emotionally profound and visually inspiring spatial experiences for fashion retail design.
Commercial interior design is fast moving and intrinsically linked to the leading edge of popular culture – fashion, music and the visual arts.
High-street interior design reflects and responds to cultural change and must evolve rapidly to meet current trends and desires. You will explore strategies for innovation through:
- showcasing radical display design tactics used by leading retail brands
- exploring how blending technologies with tactile finishes can increase immersive engagement
- exploring how innovations from across architecture and interior design disciplines can be incorporated into retail design
- considering immersive strategies from other architectural environments – from museums to smart-homes – and how these can be used to enhance and expand the possibilities of retail.
In particular, you will learn:
- how to research and question current retail practice that might lead to testing, rethinking and reworking the retail experience in an intensive design project
- creative and conceptual thinking relating to popular culture
- to translate ideas into practical spatial designs
- how to plan and think about customer experience and engagement
- the principles of designing experientially compelling concessions, considering point of sales , display storage, window display and lighting
- how to engage your customers by using advanced retail design communication in spatial environments.
- Steve Jensenis the first-year lead tutor in the Interior Design programme at the RCA.
- Dr Tania Lopez Winkler is a visiting tutor on the Interior Design programme at the RCA
Guests speakers include:
- Robert Storey: founder of StoreyStudio
- John-Michael O’Sullivan: architect and writer
- John Ryan: journalist and commentator
See the course webpage on the RCA website for full bios
Please note: the course fee does not include accommodation, food or transport. The fee includes basic materials for the course.
Qualification, course duration and attendance options
- Short course
- part time0.1 months
- Campus-based learningis available for this qualification
Further details of qualification
3 day CPD course.
Course contact details
- RCA Short Courses