Taught course

Interior Design: Retail Futures Short Course

Institution
Royal College of Art · School of Architecture
Qualifications
Short course

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Entry requirements

Participants must be:

Either an interior design, architecture, branding or other spatial practice graduate and/or have 2–3 years professional experience working in retail design or a related design field and/or be a graduate of a design/creative discipline, and have a good level of English language.

Months of entry

May

Course content

Overview

This three-day interior design short course examines the forces shaping the retail environment of the future and identifies opportunities for innovation.

Participants will explore far beyond the traditional browsing-and-transaction language of retail, to learn how to design intellectually compelling, emotionally profound and visually inspiring spatial experiences for fashion retail design.

Commercial interior design is fast moving and intrinsically linked to the leading edge of popular culture – fashion, music and the visual arts.

High-street interior design reflects and responds to cultural change and must evolve rapidly to meet current trends and desires. You will explore strategies for innovation through:

  • showcasing radical display design tactics used by leading retail brands
  • exploring how blending technologies with tactile finishes can increase immersive engagement
  • exploring how innovations from across architecture and interior design disciplines can be incorporated into retail design
  • considering immersive strategies from other architectural environments – from museums to smart-homes – and how these can be used to enhance and expand the possibilities of retail.

Outcomes

In particular, you will learn:

  • how to research and question current retail practice that might lead to testing, rethinking and reworking the retail experience in an intensive design project
  • creative and conceptual thinking relating to popular culture
  • to translate ideas into practical spatial designs
  • how to plan and think about customer experience and engagement
  • the principles of designing experientially compelling concessions, considering point of sales
, display storage, window display and lighting
  • how to engage your customers by using advanced retail design communication in spatial environments.

Teaching Staff

The course will be delivered by staff from the School of Architecture across the MA Architecture, MA Interior Design and PhD Programmes including.

  • Steve Jensenis the first-year lead tutor in the Interior Design programme at the RCA.
  • Dr Tania Lopez Winkler is a visiting tutor on the Interior Design programme at the RCA

Guests speakers include:

  • Robert Storey: founder of StoreyStudio
  • John-Michael O’Sullivan: architect and writer
  • John Ryan: journalist and commentator

See the course webpage on the RCA website for full bios

Please note: ​​​​​the course fee does not include accommodation, food or transport. The fee includes basic materials for the course.

Qualification, course duration and attendance options

  • Short course
    part time
    0.1 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    3 day CPD course.

Course contact details

Name
RCA Short Courses
Email
soa-ee@rca.ac.uk