Elections are more unpredictable than ever. Recent campaigns have shocked and surprised pundits and politicians alike. From the 2015 UK General Election, to Brexit and the election of Donald Trump – recent elections have thrown up some unexpected results. This course is designed to better understand how modern election campaigns work, to identify what strategies have been employed, which have been successful, which have failed, and why. What explains the success of political outsiders and how best can mainstream parties respond? Why have recent results been so unpredictable? And how can we better track public opinion and analyse voting behaviour?
Working with academics who are expert in the field of elections and polling agencies who have worked on political campaigns, you will get both a theoretical and practical insight into the challenges of running a modern election campaign. This course is ideal for anyone who wants a career in campaigning, social research or political consultancy, or is interested in a career in government or academia.
The Department of Politics and International Relations has a strong commitment to high quality, cutting-edge research which informs our teaching. We are an international research community that draws on various methodological and theoretical approaches to the study of domestic, transnational, regional and global politics. This includes research into areas such as security, international diplomacy, public policy, the European Union, voting behaviour, political participation, and the impact of new communication technology on politics, nationalism and migration.
This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.