Taught course

Digital Marketing

Royal Holloway, University of London · School of Business and Management

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Entry requirements

This course requires a UK 2:2 (Honours) or equivalent. Applicants with relevant professional qualifications and/or significant work experience will also be considered.

Months of entry


Course content

Study our dedicated digital marketing degree course in the centre of London. If you are a finalist or recent graduate (any subject) wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era.

Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics.

On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.

You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential.

  • Great career prospects in digital marketing and any other related discipline
  • Flexible studies over two days a week, combined with extensive self-study

Core Modules

  • Introduction to Digital Marketing

    This module seeks to introduce you to the core concepts in digital marketing management and establish the dynamics between the traditional and the digital within marketing theory and practice. Further, the course discusses the impact of digital marketing and platforms on social contexts and examines how the roles, activities and outcomes of the consumers, corporations and society are shifting.

  • Search and Metrics
  • Design Thinking
  • Digital Brand Storytelling
  • Digital Consumer in Online Culture
  • Advertising in a Digital Era
  • Applied Digital Research Methods
  • Individual Business Project

    In this capstone module you will be given a topic, drawn from current issues faced by businesses, and you will be expected to identify and select an organisational or industry context. You will expected to undertake a substantial review of secondary sources, comprising both academic journals and industry publications. Using relevant market research techniques, you will undertake a substantive and unique primary research study, providing a critical analysis with key insights. You will be asked to make justified and feasible managerial suggestions, prepare an executive summary, and deliver a presentation to communicate your findings.

  • Foundations in Professional Development

All modules are core

Fees and funding

Not specified

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

School of Business and Management