Taught course

Consumption, Culture and Marketing

Institution
Royal Holloway, University of London · School of Management
Qualifications
MA

Entry requirements

UK Lower Second Class Honours degree (2:2) or equivalent. Other qualifications and relevant work experience will be assessed individually. Consideration will also be given to relevant professional qualifications and/or work experience IELTS & TOEFL scores for non-native English speaking applicants.

Months of entry

September

Course content

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology. The programme explores claims that our contemporary world can be best understood as a consumer society and a brand culture and explores how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour with a view to better understand how it functions as a determinative mode of production and mediation whose influence reaches well beyond spheres of consumer behaviour and marketing management and into the realms of politics, culture and the environment.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Michella Casey
Email
michelle.casey@royalholloway.ac.uk
Phone
+44 (0)1784 443813