Taught course

Consumption, Culture and Marketing

Institution
Royal Holloway, University of London · School of Management
Qualifications
MA

Entry requirements

UK 2:1 (Honours) or equivalent

Relevant professional qualifications and relevant experience in an associated area will be considered.

A successful applicant will usually have the following qualities:

  • Intellectually ambitious and interested in developing readings that are inter-disciplinary and theoretically sophisticated.
  • Self-motivated, intellectual with a love of learning and engaging with complex ideas.

English language requirements:

IELTS 6.5 overall with a minimum of 6.0 in all subscores

Months of entry

September

Course content

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

  • Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.
  • Innovative programme inviting students to critically explore their lived experiences within the consumer society.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Fees and funding

UK students
£7,200
International students
£16,300

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Management Postgraduate Admissions
Email
MN-PG-office@royalholloway.ac.uk