Taught course

Managing Digital Innovation

Royal Holloway, University of London · School of Management

Entry requirements

UK Upper Second Class Honours degree (2:1) or equivalent. Applicants with a high 2:2 or significant business experience will also be considered.

Those who have studied disciplines other than management or business should take the `Foundations of Modern Management' unit during Induction Week to obtain the background knowledge required for this course.

A successful applicant will usually have the following qualities:

  • combine an enthusiasm for digital technologies and a passion for innovation, with an aspiration to work in challenging business enviroments.
  • adapt to different cultural and working environments.
  • demonstrate confidence, dedication, and actively engage in team work and other learning activities both in and outside the classroom.

English language requirements:

IELTS score of 6.5 with 6.5 in writing and a minimum of 6.0 in all other subscores required for non-native English speaking applicants.

Months of entry


Course content

Managing Digital Innovation MSc is an exciting new course at Royal Holloway for 2017. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, enterprise systems, social media, and data analytics tools to innovate business practices. A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.

On graduating you will have skills in current digital business practices, models, challenges, and developments in global enterprise management; an in-depth understanding of the key strategic and social issues associated with digital business enterprise, operations, development and implementation; and be adept at using methodologies in analysing and formulating effective solutions to relevant problems concerning digital business innovation and management.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

  • Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
  • New and exciting opportunity to study cutting-edge topics such as Big Data, social media, digital economy, and global supply chain. Coupled with exposure to highly sought-after skills in financial data analysis, data visualisation, and enterprise systems (e.g. SAP).
  • Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Qualification and course duration


full time
12 months

Course contact details