Taught course

Marketing

Institution
Solent University · School of Business, Law and Communications
Qualifications
MSc

Entry requirements

An honours degree at 2:2 or higher

Applicants will need to be interviewed prior to starting this course.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio.

Months of entry

September

Course content

Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units

Information for international students

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking
  • or equivalent.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Enquiries
Email
ask@solent.ac.uk