Taught course

Advertising and Multimedia Communications

Institution
Southampton Solent University · School of Business, Law and Communications
Qualifications
MA

Entry requirements

  • An honours degree at 2:1 or higher in a related discipline.
  • Alternatively, applicants may be considered with industry experience in one or more areas of the advertising, marketing, design or a related field.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio.

Please contact us for further details.

Months of entry

September

Course content

Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.

This course is designed to equip you for a role in contemporary advertising in an account management, media planning, creative or agile role. Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing.

Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for your brand. Advertising is the catalyst to delivering integrated campaigns and this course will help you make a strategic contribution.

The teaching team are industry professionals and the course covers the development of contemporary integrated marketing campaigns, participation in industry competitions such as D&AD New blood and Young Creative Network and develop collaborative and interdisciplinary approaches.

Information for international students

English language requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking - TOEFL is only valid for EU students or;
  • equivalent.

Fees and funding

UK students
£6,750 full-time/ £3,375 part-time
International students
£11,500 full-time/for part-time fees please contact us for more information

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria.

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Enquries team
Email
ask@solent.ac.uk
Phone
+44 (0)23 8201 3039