Taught course

Journalism and Multimedia Communications

Institution
Southampton Solent University · School of Business, Law and Communications
Qualifications
MA

Entry requirements

An honours degree at 2:1 or higher in a related discipline.

We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio.

Months of entry

September

Course content

Do you have a passion for journalism? Are you looking to further your career and increase your knowledge of multimedia communications and content? With an emphasis on brand journalism, content creation and campaign management across paid, owned, earned and shared platforms, Southampton Solent’s MA Journalism and Multimedia Communications will leave you well-placed to bring these skills to the workplace.

Moving forward from traditional news media journalism, this course focuses on the strategic development of brand and corporate journalism content. Students on this course will learn how to commission and manage work from PR, marketing and advertising specialists, to ultimately integrate brand journalism and run corporate newsrooms.

Journalism is about crafting and managing communication, altering perceptions and changing people’s lives. The power of a journalist comes through their ability to hold people to account – this is a central foundation to the course, which places students alongside the creative pathways of advertising and public relations to forge an innovative and far reaching working relationship. The course focuses on journalism as an originator of content and a driver of perception as they meet the boundaries of communications.

The Professional Practice unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

Information for international students

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

  • IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking;
  • TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking - TOEFL is only valid for EU students;
  • or equivalent.

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Enquiries Team
Email
ask@solent.ac.uk
Phone
+44 (0)23 8201 3039