Taught course

Marketing Management

Institution
Southampton Solent University · School of Communications and Marketing
Qualifications
MA

Entry requirements

An honours degree at 2:2 or higher or an equivalent qualification/five years' relevant professional experience in marketing; Intermediate/Professional Diploma CIM qualifications and relevant MBA or MA business qualifications also qualify for exemption.

Months of entry

September

Course content

Got a passion for marketing? Southampton Solent University’s MA Marketing Management programme can help you to develop an advanced understanding of key marketing concepts, looking at industry practices from a strategic, international and ethical perspective.

Core units look at the significance of communication; the development of existing and emerging marketing strategies; new marketing technologies; globalisation; and relationship marketing. Students also learn how best to apply academic theory to real-life marketing scenarios, eventually researching and writing their own 12,000 word dissertation. This is an ideal opportunity to explore an area of marketing that is related to their own unique career ambitions.

Professional qualifications are offered alongside the core postgraduate curriculum. These include Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards. Professional qualifications of this kind are valued by many employers, giving students an advantage when it comes time to look for work.

Information for international students

IELTS minimum 6.5 overall with minimum of 6.0 in writing and a minimum of 5.5 in reading, listening and speaking TOEFL IBT 92 with minimum of 22 in writing and a minimum of 19 in reading, listening and speaking - TOEFL is only valid for EU students or equivalent.

Qualification and course duration

MA

full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written coursework / continuous assessment59
Professional practice8
Dissertation33 (15000 words)

Course contact details

Name
Enquiries team
Email
ask@solent.ac.uk
Phone
023 8201 3039