Taught course

Digital Marketing Management

Institution
Staffordshire University · Faculty of Business, Education and Law
Qualifications
MSc

Entry requirements

You will normally be expected to have: A 2:2 or above Honours degree (or equivalent) in marketing; a 2:1 or above Honours degree in business with evidence of successful attainment of marketing modules; a satisfactory English language skills qualification is required for international candidates where English is not their first language. An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes. For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

Months of entry

September

Course content

Deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing.

This course will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. You will receive up-to-date knowledge of this fast-changing field, to help to develop your analytical and problem–solving skills required for future work.

The MSc Digital Marketing Management will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.

Qualification and course duration

MSc

part time
36 months

Course contact details

Name
Enquiries Team
Email
enquiries@staffs.ac.uk
Phone
+44(0)1782 294400