Taught course

Marketing

Institution
Staffordshire University · Faculty of Business, Education and Law
Qualifications
CIM Diploma

Entry requirements

CIM Professional Certificate in Marketing (either 2002 or 2008 syllabus) OR Any business or marketing BA(Hons) or MA degree (or equivalent qualification), where a minimum of one third of credits come from Marketing or Experience in a marketing management role that has provided potential students with the ability to be able to demonstrate they can meet the learning outcomes of the CIM Prof Cert in Marketing, if required to do so.

Months of entry

January, September

Course content

Ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on the knowledge gained at Professional Certificate level, with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure relevant competencies for various stages of their marketing career.

You will learn how to evaluate the role of the marketing planning process and implementation in a range of marketing contexts, including organisational strategy, culture and the broader marketing environment; develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives; recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success and identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Information for international students

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

Qualification and course duration

CIM Diploma

part time
12-24 months

Course contact details

Name
Enquiries Team
Email
enquiries@staffs.ac.uk
Phone
+44(0) 1782 294400