Taught course

Marketing

Institution
Staffordshire University · Faculty of Business, Education and Law
Qualifications
Cert

Entry requirements

You will need to meet at least one of these criteria: Hold any general Bachelor's or Master's degree; Hold a CIM Introductory Certificate in Marketing (Level 2 or 3); Have an NVQ or SVQ Level 4 in any other subject (UK - equivalent to NGF Level 4 and above); Hold an International Baccalaureate (equivalent to NQF Level 3and above) or a pass of the entry test onto Level 4.

Months of entry

January, September

Course content

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

You will learn how to understand the function and fundamentals of marketing in some depth - including how to write and execute a marketing plan; know the many different ways of understanding and communicating with customers, and the key function these methods serve; understand your organisation's marketing environment, its many constituent parts, and how they work in unison and you will also learn how to aply practical knowledge, including the collecting and analysing of data, and the establishment of marketing budgets.

Information for international students

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

Qualification and course duration

Cert

part time
12 months

Course contact details

Name
Enquiries Team
Email
enquiries@staffs.ac.uk
Phone
+44(0) 1782 294400