Taught course

Customer and Data Analytics

Staffordshire University · Staffordshire Business School

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Entry requirements

An undergraduate honours degree (grade 2.2 or above) from a UK University or the international equivalent.

If you do not meet the above but have significant appropriate experience, your application will be considered, provided that you satisfy the University that you are capable of responding to the challenge of postgraduate work.

Months of entry


Course content

Combining problem-solving elements of marketing with the intelligence and customer targeting analytics is one of the most lucrative and profitable sectors within business in the 21st century.

This multidisciplinary Masters focuses on the data behind emerging technologies and their impact on the customer journey. You will learn to use data to make informed decisions which are innovative and collaborative and research, analyse, design and test elaborate customer experience systems before providing solutions to complex problems.

With modern companies using strong and data driven strategies to leads their business to success, such as local worldwide gambling giant bet365, it’s our mission to give you the skills you need to be able to bring to the workplace immediately after graduation.

You will establish yourself as a strategist and analytical guru, working with real-world briefs and data to prepare yourself for a future career. Through analytics, practice, and training industry-relevant software and cloud packages, you will become an expert market researcher through analysing consumer behaviour for business solutions.

On successful completion of study, we will issue the following award: MSc Customer and Data Analytics

Part-time study

This course is also available to study part-time over two academic years.

Blended learning

The course is delivered via blended learning.

Work placements

Our Career Studio offers support and guidance with career and employment opportunities and our course structure allows for you to take part in placement opportunities throughout your programme. Our equidistant location between Manchester, Liverpool and Birmingham means that we are guaranteed to have huge national and international companies on our doorstep offering lucrative placements and future job opportunities. We also offer regular networking activities to help you meet professionals from a wide range of industries.

Information for international students

Find out more about studying at Staffordshire University at our international pages.

Qualification, course duration and attendance options

  • MSc
    full time
    13 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification
    part time
    25 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification

Course contact details

Enquiries Team
+44 (0)1782 294000