Taught course

Multimedia Public Relations

Teesside University · School of Arts and Media

Entry requirements

You are evaluated on an individual basis and the level of your achievement, experience and suitability for the degree is properly assessed. You should normally have a first or 2.1 in a recognised undergraduate programme. For additional information please see the undergraduate and postgraduate entry requirements in our admissions section.

Multimedia Public Relations

Months of entry


Course content

If you are a graduate aiming for a career in public relations, this is the course for you.

The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.

What you study

We produce graduates who are confident multimedia public relations professionals, with a range of higher-level professional skills and a reflective awareness of contemporary issues in the communications field. The course focuses on new and emerging areas within the discipline, from both a practical, professional perspective and a critical, analytical point of view. We develop reflective practitioners with sophisticated transferable skills who are able take responsibility for their own future learning and development.

How you lean

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context.

You deliver a formal presentation or seminar paper on an area of interest, and write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project. You prepare for your Final Project by keeping an online reflective journal, helping to articulate your learning and develop your understanding of research methods.

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client.

Career opportunities

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.

Information for international students

For further information please visit our website www.tees.ac.uk

Fees and funding

For information on funding please visit our website www.tees.ac.uk

Qualification and course duration


full time
12 months
part time
24 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written coursework / continuous assessment25
Creative work25
Professional practice25

Course contact details

School of Arts and Media Admissions
+44 (0)1642 384019
+44 (0)1642 384099