Taught course

International Fashion Retailing (Multichannel Marketing)

The University of Manchester · School of Materials

Entry requirements

2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience. Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects.

Months of entry


Course content

E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization.

The IFR (MCM) course units aim to provide a highly targeted, practical programme to support this growing sector.

The Multi-channel Management course is designed to help the student develop a critical appreciation of the key areas within multi-channel fashion retail including:

Insight into the multiple routes by which customers and businesses interact with each other.

Studying the importance of multi-channel retailing, strategy development and integration of channels.
A thorough understanding of e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated using case study material from global fashion retailers including the value, mid-market and luxury fashion sectors.

Information for international students

For further information about entry requirements, including English Language requirements please see the University website.

Qualification and course duration


full time
12 months

Course contact details

School of Materials
+44 (0)161 306 5932