Taught course

Marketing

Institution
Ulster University · Department of Marketing Enrepreneurship and Strategy
Qualifications
MScPGDip

Entry requirements

Applicants should normally possess a relevant second class honours degree or better, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University.

Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experience may be considered for admittance in accordance with the Faculty’s Accreditation of Prior Learning policy.

Months of entry

October

Course content

Imbued with an emphasis on entrepreneurial thinking and practice, the MSc Marketing programme has evolved in line with the needs of the regional economy which it serves, responding as the learning needs and learning styles of its participants have altered and adapted as Northern Ireland more fully takes its place in the global market.

This course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing.

The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses the strategic imperative that companies must become more marketing focused and more professional and entrepreneurial in the practice of marketing.

Information for international students

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Qualification and course duration

MSc

part time
24 months
full time
12 months

PGDip

part time
18 months
full time
9 months

Course contact details

Name
Dr Damian Gallagher
Email
dm.gallagher@ulster.ac.uk
Phone
+44 (0)28 9036 6734