You will normally be an Honours or non-Honours graduate with an undergraduate degree in, for example, Communication, Business or related studies, Information & Communication Technology or a related technical area. The course is also suitable for those already in employment, or who have work experience in a cognate area, and who wish to enhance their existing skills.
In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.
Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
- critically assess the changing communication and technology landscape to establish strong foundations and confidence in decision making in an ever changing digital environment
- compare and contrast a variety of online digital media communication tools and techniques
- apply the latest online digital media communication tools and services to achieve business communication objectives in support of organisational goals.
Months of entry
The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.
Information for international students
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.
Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Qualification and course duration
Course contact details
- Fiona McMahon
- +44 (0) 28 9036 8525