Taught course

Innovation and Tourism Marketing

Universidad Catolica San Antonio Murcia · Universidad Catolica San Antonio Murcia

Entry requirements

  • Photocopy attested of passport
  • Photocopy attested of Degree Diploma, legalised if non EU
  • Photocopy attested of Full Transcript, legalised if non EU
  • Photocopy attested of English / Spanish sworn translations if required
  • Passport photo
  • B2 level of English

Months of entry


Course content

Today’s society is evolving at a steady pace. Every day, different problems and challenges emerge, making the development of companies an uncertain path. In order to grow and contribute to the world’s progress, enterprises have to present new solutions to the market and to their business culture, never ignoring the real purpose of any society: to contribute to the common good.

The objective of the Master’s in Innovation and Tourism Marketing (ITM) is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competences about innovation, technology and marketing, and the ability to apply them in real situations.

Recognized academics and successful executives join in a strong faculty team, which presents students the broad perspective of a company in its different aspects, hereby assisting future leaders in their decision-making processes.

Students’ individual evolution depends on their cooperative attitude and open- minded personality. As part of an international, multicultural group, classmates will have to team up with each other and work together to overcome different tasks and case studies based on real problems. Naturally, networks will grow in class and the bonds created can lead to projects beyond the master’s program.

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, hereby improving the competitiveness of tourism companies and popular tourist destinations.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
    • Online learningis available for this qualification

Course contact details