Taught course

Marketing Management for Events, Hospitality and Tourism MA / PGDip

Institution
University College Birmingham · Business School
Qualifications
MAPGCertPGDip

Entry requirements

Academic:

  • MA/MSc - A grade classification of 2:2 is required or international equivalent
  • PGDip - A grade classification of third-class is required or international equivalent
  • A subject related UK or International honours degree from a recognised institution

Work-Based:

  • We also consider applicants who are currently employed and wish to apply to UCB.
  • To apply, you must have 5 years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing.
  • A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered.

EU/international students:

If your degree is not related and you do not have relevant managerial work experience please contact admissions, so that we can discuss your application on an individual basis before you apply.

If you have any queries, please email:

Months of entry

January, September

Course content

If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

Fees and funding

UK students
https://www.ucb.ac.uk/our-courses/postgraduate/fees-and-scholarships/postgraduate-tuition-fees.aspx
International students
https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx

Fees (Home/EU) View tuition fees Fees (International) View tuition fees

Qualification, course duration and attendance options

  • MA
    full time
    18-24 months
    • Campus-based learningis available for this qualification
    part time
    30 months
    • Campus-based learningis available for this qualification
  • PGCert
    full time
    6 months
    • Campus-based learningis available for this qualification
    part time
    12 months
    • Campus-based learningis available for this qualification
  • PGDip
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    2 years full-time with optional placement.

Course contact details

Name
Postgraduate Admissions
Email
pg@ucb.ac.uk
Phone
0121 604 1040