Taught course

Digital Marketing Leadership

Institution
University of Aberdeen · Business School
Qualifications
MScPGCertPGDip

Entry requirements

A good honours degree from a UK University (or equivalent qualification from a recognised institution for those with non-UK qualifications) or substantial industry experience and a portfolio of training/achievement.

Months of entry

January, June, September

Course content

The online MSc in Digital Marketing Leadership is designed to meet the rapidly increasing role of digital marketing within the strategic, operational and marketing functions of organisations worldwide. It is designed to create the next generation of digital marketing leaders by combining strategic thinking with digital know-how in a compelling business-focused package.

The programme uniquely combines the academic expertise of the University’s Business School with the practical insights of a successful digital marketing consultancy, Jump Digital. Jump Digital has developed and delivered digital marketing consultancy at all levels from strategic to tactical and to all sizes of customers across various industry sectors. Delivered entirely online, this is a part-time course that offers excellent flexibility. This programme is accredited by the Chartered Inst itute of Marketing, the leading professional body for marketers worldwide.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Online learningis available for this qualification
  • PGCert
    part time
    9 months
    • Online learningis available for this qualification
  • PGDip
    part time
    18 months
    • Online learningis available for this qualification

Course contact details

Name
Enquiries
Email
study@abdn.ac.uk