Digital Marketing Leadership
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Entry requirements
A good honours degree from a UK University (or equivalent qualification from a recognised institution for those with non-UK qualifications) or substantial industry experience and a portfolio of training/achievement.
Months of entry
January, June, September
Course content
The online MSc in Digital Marketing Leadership is designed to meet the rapidly increasing role of digital marketing within the strategic, operational and marketing functions of organisations worldwide. It is designed to create the next generation of digital marketing leaders by combining strategic thinking with digital know-how in a compelling business-focused package.
The programme uniquely combines the academic expertise of the University’s Business School with the practical insights of a successful digital marketing consultancy, Jump Digital. Jump Digital has developed and delivered digital marketing consultancy at all levels from strategic to tactical and to all sizes of customers across various industry sectors. Delivered entirely online, this is a part-time course that offers excellent flexibility. This programme is accredited by the Chartered Inst itute of Marketing, the leading professional body for marketers worldwide.
Qualification, course duration and attendance options
- MSc
- part time24 months
- Online learningis available for this qualification
- PGCert
- part time9 months
- Online learningis available for this qualification
- PGDip
- part time18 months
- Online learningis available for this qualification
Course contact details
- Name
- Enquiries
- study@abdn.ac.uk