View entry requirements for this programme
Months of entry
Marketing is an essential part of growth for any business that wants to remain competitive and profitable, yet the fundamental basic principles which underpin the subject and are essential to it are solid research about product and service and customer behaviour knowledge before any advertising or engagement takes place. This programme covers a multitude of aspects to marketing which are all very usfeul to a career in marketing or business. If you want to study marketing this programme is available to graduates of any discipline who want to study marketing. It covers product and service development, innovation, managing marketing, research and consumer behaviour.
The programme allows you to understand marketing in an organisation, theories and application, work in a marketing team, and understanding of current position in market. The progarmme also brings in digital and online knowledge.
Courses include: Interpersonal Management Negotiation and Persuasion, Marketing Mangaement, New Product and Service Development, Marketing Decision Making, Consumer Behaviour, Marketing Communications, Business Model Innovation, Research Practice and your Dissertation
- View all course modules
Industry Links and Careers
You get a two week industry project with consultancy approach to business. The programme is also part of a suit of marketing courses which offer flexible online learning and digital marketing skills and knowledge with a digital agency in partnership. Careers can be anything from Marketing Assistant to Marketing Manager, Insights Manager, CRM Manager, Digial Marketing Officer, Brand Manager and others.
- Start Date – September
- Delivery – Campus, Online, Blended
- Study Options – Full Time, Part Time
- View English language requirements from the programme page
- View entry requirements from the programme page
- Campus Open Days
- Virtual Open Days
See Our Facilities
University of Aberdeen Business School
Information for international students
Sign up for an open day, visit or chat online
Fees and funding
- More information about tuition fees and payment plans.
- University of Aberdeen Funding Database
- Alumni discount for postgraduate degrees
Qualification and course duration
Course contact details
- Business School Administrator
- 01224 273235