Taught course

Marketing Management MSc

Institution
University of Aberdeen · Graduate Business School
Qualifications
MSc

Entry requirements

View entry requirements for this programme

Months of entry

September

Course content

Summary

Marketing is an essential part of growth for any business that wants to remain competitive and profitable, yet the fundamental basic principles which underpin the subject and are essential to it are solid research about product and service and customer behaviour knowledge before any advertising or engagement takes place. This programme covers a multitude of aspects to marketing which are all very usfeul to a career in marketing or business. If you want to study marketing this programme is available to graduates of any discipline who want to study marketing. It covers product and service development, innovation, managing marketing, research and consumer behaviour.

The programme allows you to understand marketing in an organisation, theories and application, work in a marketing team, and understanding of current position in market. The progarmme also brings in digital and online knowledge.

Courses include: Interpersonal Management Negotiation and Persuasion, Marketing Mangaement, New Product and Service Development, Marketing Decision Making, Consumer Behaviour, Marketing Communications, Business Model Innovation, Research Practice and your Dissertation

Courses

Industry Links and Careers

You get a two week industry project with consultancy approach to business. The programme is also part of a suit of marketing courses which offer flexible online learning and digital marketing skills and knowledge with a digital agency in partnership. Careers can be anything from Marketing Assistant to Marketing Manager, Insights Manager, CRM Manager, Digial Marketing Officer, Brand Manager and others.

Quick Facts

  • Start Date – September
  • Delivery – Campus, Online, Blended
  • Study Options – Full Time, Part Time
  • View English language requirements from the programme page
  • View entry requirements from the programme page
  • Campus Open Days
  • Virtual Open Days

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University of Aberdeen Business School

Information for international students

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Fees and funding

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
Business School Administrator
Email
study@abdn.ac.uk
Phone
01224 273235