Taught course

Marketing Management

Institution
University of Aberdeen · Graduate Business School
Qualifications
MSc

Entry requirements

Our minimum entry requirement for this programme is a degree at 2:2 (lower second class) UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).

Months of entry

September

Course content

The programme is ideal for students who want to pursue a vibrant and fulfilling career in marketing across a diverse range of business environments and is also accredited by the Chartered Institute of Marketing, ensuring that we are equipping students with the best opportunities for a successful marketing career.

Marketing is one of the most popular graduate jobs you will come across and on this programme, we help you market a very important product - you. Selling you as a marketing professional is what this programme is all about.

The programme offers all the elements of a high-level Master's with an innovative approach.
It is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.

Academic skills from your degree, such as the ability to interpret complex information, solve problems and work to deadlines will help open doors into a marketing career. Plus, practical skills are central to the programme. Within a core structure of nine learning modules and a dissertation/project, you will learn how to:

  • Appraise the marketplace for opportunities and threats
  • Understand the role of marketing within an organisation
  • Critically appraise and challenge the relevance and practicality of marketing theories
  • Interpret, apply and adapt marketing theories for use in practical settings
  • Think and operate creatively to scope, refine and deliver practicable marketing proposals and solutions
  • Translate ideas, theories and plans into practice
  • Promote products via traditional and online media
  • Work effectively as part of a marketing team

There are also live learning projects – ‘3 industry weeks’ where you will pick up the sort of practical tools and techniques you can immediately apply to the day job .

The programme also gives the option of a practical ‘consultancy project’ focused on an industry-relevant company issue.

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
Business School Administrator
Email
study@abdn.ac.uk